About Us

Welcome to Uṣūl

 

The word "uṣūl" (Arabic: أصول) is the plural form of "aṣl" (Arabic: أصل) which means foundation or origin. 

To us, Uṣūl is much more than a brand. It is a celebration of Arab and Islamic excellence. We are devoted to honoring our ancestors and showcasing the profound cultural and intellectual contributions of our civilization to the world. At Uṣūl, we believe in looking to the past to build a brighter future — a renaissance that embraces unity and true progress. 

Our Vision

Our dream is to build a community that sees beyond the lines that divide us into the rich tradition and common cause that ties us together. We believe that this goal can only be achieved by nurturing a strong sense of cultural pride and “ṣila” (Arabic for “connection”) to our roots and to each other.

Reconnecting with our Roots 

Through Uṣūl, we aim to reconnect with our roots and delve into our heritage. From the depths of history to the heights of artistic expression, we strive to highlight the diversity of the Arab and Islamic world. Our platform serves as a space for exploration, education, and appreciation of our shared legacy. 

Building a Brighter Future

We're committed to making a positive impact on our tribe and beyond. As Muslim and Arab-American owners, we feel a deep desire and responsibility to uplift our people and support them in their success. By promoting solidarity, holding to the highest standards of excellence, and fostering dialogue through multiple mediums, including apparel, we hope to inspire a new generation of leaders and visionaries. 

Join Us

Join us on our journey of discovery and empowerment. Together, let's collaborate and create a future rooted in the timeless wisdom and beauty of Arab and Islamic civilization.